The world of luxury cars and watches are often closely aligned with both seeking to reach the same type of consumer. Often we see the two worlds collide to create some amazing car and watch collaborations. Today, we’re talking about the partnership between TAG Heuer and Porsche, both powerhouses in their respective fields with strong roots in motorsport. Drawing inspiration from the Carrera Panamericana, both brands produced iconic models in 1963—the Porsche Carrera and the TAG Heuer Carrera. Given their shared roots and the resonance of the Carrera legacy, a collaboration between these brands seemed inevitable. To mark the 60th anniversaries of the Carreras, they united forces, producing some interesting timepieces. Let’s explore these watches in more detail.
Tag Heuer Carrera Chronosprint X Porsche
On the 60th anniversary of the brands Carrera creations, Tag Heuer created a tribute watch, available in two versions: steel (£8,050) and rose gold (£20,550). The 1960 Porsche Carrera boasted an impressive 0-100km/h acceleration in 9.1 seconds. This watch features a unique variable dial as a homage to the speed. The dial accelerates for the initial 9.1 seconds and then gradually slows down to complete the full 60 seconds.
Tag Heuer Carrera Porsche Special Edition
The collaboration extended beyond the Chronosprint, as TAG Heuer introduced three additional special edition models. The leather strap variant (left) was priced at £5,800, the steel bracelet version (middle) at £6,000, and the orange version (right) held the highest price tag at £6,150.
Tag Heuer Carrera Porsche Limited Edition : £6150
The TAG Heuer Carrera X Porsche Limited Edition combines the heritage of TAG Heuer’s Carrera series with the distinctive elements of Porsche. This model features a 44mm case crafted from black coated stainless steel and boasts an 80-hour power reserve. This exclusive timepiece, limited to a mere 1,500 pieces globally, represents a harmonious blend of TAG Heuer’s craftsmanship and Porsche’s iconic design elements.
Tag Heuer Connected Calibre E4 Porsche Edition: £2450
This watch is a recreation of the Tag Heuer E4 with Porsche in mind. It features a 45mm case made from ultra-light Grade 2 titanium. The watch’s physical design and software incorporate elements inspired by the all-electric Taycan.
Personal Thoughts
In summary, the collaboration between TAG Heuer and Porsche, rooted in their shared history, is undeniably a perfect match. The diverse range of watches within this collection, spanning various materials and colours, offering options for every taste. Personally, the rose gold Chronosprint stands out as my favourite model, with its variable dial feature adding a touch of uniqueness.
Let us know what you think of this collab!