Introduced in 1956, the Rolex Day Date remains one of the most iconic models in Rolex’s lineup. Upon its release, it graced the wrists of presidents, earning the nickname “The President.” With the exception of a few variations, Day Dates are exclusively crafted in 18k yellow, rose, and white gold, as well as platinum. They have a distinctive three-link presidential bracelet, unique to Day Dates with only a few exceptions.
Today, the Day Date can be found in 26 different languages, offering hundreds of dials and multiple bezels to chose from. But the question is how did we get here?
History
The Introduction of the Rolex Day-Date
In 1956, Rolex’s Datejust stood as the brand’s most popular model. However, the desire to expand their collection with a more prestigious line prompted the introduction of the Day-Date. The first models were the Ref 6510 (polished bezel) and the Ref 6511 (fluted bezel), both available in 18ct yellow, rose, and white gold. Notably, this was the first time a watch displayed both the spelled-out day of the week and the date of the month simultaneously.
This reference was only in production for a year before it was updated and earned a COSC “Superlative Chronometer Officially Certified” title.
1959 – 1980
Towards the end of the 50s, Rolex introduced updates to the Day-Date, presenting the 1800 series models. These timepieces were made in platinum and 18ct gold (rose, white, and yellow).
Much of the success of the Day-Date can be traced back to its association with prominent figures. In 1962, Marilyn Monroe gifted President John F. Kennedy a yellow gold Day-Date for his birthday. Subsequently, in 1966, President Lyndon Johnson was photographed wearing a Rolex Day Date. These high-profile endorsements prompted Rolex to market the Day-Date as “The Presidents’ Watch”, solidifying its status as a symbol of prestige.
Rolex later advanced the Day-Date from the 1800s to the 18000s reference, which incorporated the new calibre 3055 movement. This innovation allowed the date to be adjusted independently of the time.
In response to the 1970s “Quartz Crisis” Rolex introduced the Oysterquartz Day-Date. These models defied the conventional expectation that a ticking Rolex signifies a fake as they would tick due to their Quartz movement.
Before the modern DD’s, Rolex introduced the 11800 references in 2000. These featured upgraded bracelets, along with new dials and bezels.
Modern Day Rolex Day Date
Day Date II
In 2008, Rolex introduced the Day-Date II which was now 41mm. This was a big change from the previous 36mm models. These watches were in production for 7 years and were available in platinum and 18ct gold (rose, white, yellow).
Day Date 40
In 2015, the DD II was discontinued and the Day Date 40 was introduced as its successor. This is Rolex’s most refined version of the DD equipped with Rolex’s calibre 3255 movement. The main difference between the Day Date 40 and Day Date II is the dial size. Although the change from a 41 mm to 40mm dial may seem insignificant, the change is noticeable and offers a sleeker look. Rolex has also introduced hundreds of different dial variations for the DD40, some of which have been unconventional and sparked controversy.
Celebrities wearing Day Date
As you would probably expect, the Day Date is the watch of choice for many celebrities. Here are some familiar faces wearing the timepiece: